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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) pdf offers a fresh look at what would have otherwise been a jaded topic the author of Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) pdf book draws on a vast knowledge bank of insights and experience to execute this work.

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Publisher ‏ : ‎ Harper Business; Reissue edition (December 27, 2005)
Language ‏ : ‎ English
Paperback ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 0060745819
ISBN-13 ‏ : ‎ 978-0060745813
Item Weight ‏ : ‎ 8 ounces
Dimensions ‏ : ‎ 5.31 x 0.61 x 8 inches

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